№ 1

Briley

Scheme Market ing

Short form video creator

Pet | travel | Lifestyle

Marketing gets you noticed. Strategy makes sure you're remembered.

I can do BOTH for you and your business

BRANDS I'VE WORKED WITH

My social footprint reaches over 38,000 followers across

TikTok and Instagram.

TikTok Followers: 36,500| Instagram Followers: 2000

My most viral videos are born when I unleash my creativity and simply have fun, underscoring the universal desire for laughter and entertainment!

Gender Ratio: 79% Women | 21% Men

Top 3 Territories: 64% USA | 26% Canada | 9% UK

PetSafe partnered with @SwayTheGolden, a renowned pet influencer, for a four-month campaign focusing on promoting their Easy Harnesses, along with a few other key products Petsafe carries.

The strategy included content creation, where @SwayTheGolden showcased the product's benefits in daily scenarios with their dog, shared on Instagram and TikTok. SwayTheGolden also utilized their social media platforms to endorse PetSafe's Easy Harnesses, offering a personalized discount code to drive purchases.

PetSafe encouraged user engagement by reposting user-generated content and fostering community interaction.

Key metrics like follower growth, engagement rates, website traffic, and product sales were closely monitored throughout the campaign. Results surpassed expectations: PetSafe's Instagram following increased by 15%, TikTok following surged by 30%, and Easy Harness sales saw a 32% uptick attributed to the campaign's personalized discount code. The campaign also saw heightened engagement across platforms, with significant increases in likes, comments, and shares, facilitated by user-generated content, which helped build a sense of community and trust around the PetSafe brand.

In collaboration with Avendia Baja Boutique Hotel, we achieved remarkable results, notably increasing bookings and occupancy rates for the next three months. The UGC campaign, comprising three captivating TikTok and Instagram Reels videos, yielded tangible outcomes:

• Occupancy Surge: Following the release of the videos, the hotel experienced a remarkable surge in bookings, reaching full capacity for the next three months.
  
• Engagement Metrics: The UGC content generated substantial engagement across social media platforms, including thousands of likes, comments, shares, and direct inquiries from potential guests.
  
• Brand Perception: The authentic and relatable nature of the content enhanced Avendia Baja Boutique Hotel's brand reputation, positioning it as a desirable destination for travelers seeking memorable experiences.
  
• Community Building: The UGC campaign fostered a sense of community among past, present, and future guests, further amplifying the hotel's online presence and reinforcing its status as a welcoming and inclusive destination.
  

These results underscore the effectiveness of the UGC strategy in driving business growth and success in the hospitality industry, highlighting the power of authentic storytelling and immersive experiences to inspire travel aspirations and boost bookings.

Content Capsule

Portfolio

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